Brand Consulting – Brand And Management Consulting

Are you losing Sales and Customers because of?
• Stock outs
• Delivery issues
• Not having the right sizes
• Wrong Product at wrong locations
• Delayed stock in transit
• Higher markdowns

To achieve Excellence in Brand and Category Management, you need to cover four main areas
1. Merchandising : Buying and merchandising, Merchandise planning, Assortment Planning, Price Management, Promotions Optimization, Markdown Optimization.
2. Supply Chain : Product Development, Global Sourcing, Demand Forecasting, Allocation, Replenishment, Product Life Cycle Management
3. Understanding of Market, Product and Customers : Sales Planning, Sales Controlling department and Sales Reporting.
4. Technology: Sales Organization with Sales Processes and Sales Systems and IT tools.

Are your Managers customer focused on strategic business Units? Or are they burdened by……
• Administrative work of entering databank
• Handling replenishments
• Preparing reports for management
• Managing logistics

Brand and Category Managers need specialized skills that will help them focus on building the Category, Department or Brand. With the right Talent they also need the right tools and job design that will help them generate more profits for you.

Retail Skills Training will help your Brand Managers and Category Managers focus on three key areas

TIME:
Over burdened with tasks, are your managers missing opportunities to drive sales and profits, Brand and Category Managers need time to see effective long term planning of their Brands.

INFORMATION:
Brand and Category Managers need information that will deliver maximum customer impact and best possible financial performance, which they rarely have. Does your Company have rich data but poor Insight, do you have the right tools for decision making by SKU, by department, by category and Brand for maximizing sales.

SPECIALIZED SKILLS:
Brand and Category Managers need specialized skills, technical and soft skills to be effective in their roles.
Retail Skills Training Consultants will work with the Management to understand the gaps and provide a process that can provide higher margins, high inventory turns resulting in profits for the company.